William M. Swayne III 

Director of Investments and Exchange Specialist

William “Bill” or “Bill Jr” Swayne III has been advising clients and institutions in the Financial and Securities industry since 2001. With substantial experience with standard investments such as stocks, bonds and insurance related products, Bill has also provided exposure to a wide range of alternative investment and tax strategies. This often includes real estate 1031 qualified property, energy investments, private equity, real estate development or Opportunity Zone offerings.

In his early career, Bill focused on advisory services designed to assist investors with their investment and real estate portfolios. After identifying a need to represent the private investor and their interests in general offerings, Bill and WMS expanded their role in the issuance and development of alternative investments. With a goal to seek direct influence on the alternative products offered to his clients, Bill and WMS became involved in the structuring and capital raising of several alternative investments.

Bill also firmly believes that educated and informed investors make better decisions. Bill has been presenting to investors and organizations for 20+ years on various topics such as investment strategies, retirement planning, real estate investing and management. Since 2002, Bill has been a leading provider of 1031 qualified replacement property, making WMS one of the original and most respected providers of 1031 exchange options in the United States.

Bill has a BS in Business Management, has been married to his wife Rose since 1996 and together are blessed with one son, William the 4th, and two beautiful daughters, Coral and Kaya. We are thrilled to have added a Son-in-law, Joseph, and grandson, Damon Cypress Lund, to the mix! His hobbies include anything that can keep the family engaged; golf, hiking, skiing and any sport that can get competitive!

Series 7, Series 63, Series 65, Series 31, Insurance, Annuities and Long-Term Care

Candace Swayne

President & CEO

Candace is the Principal of WMS Wealth Management, LLC as the Registered Investment Advisor. Candace is responsible for personnel management, handling office operation items, strategic planning, and all advisory services for our clients.

Candace began her career with William Swayne, II the CEO and founder of WMS Financial and WMS Consultants. William II began his career in the financial services industry in 1972 and completed his MBA in finance, earned his Certified Financial Planner designation, Chartered Financial Consultant and Chartered Life Underwriter.

Candace worked closely with William II from 1973 until his retirement in 2018. Candace was able to learn and implement many of the strategies and policies that we now use at WMS Wealth Management.

Series 65

jason falk

Investment Advisor and Exchange Processing Supervisor

Jason Falk is a seasoned financial advisor and dynamic leader with over a decade of experience in financial planning, investment analysis, and real estate. Known for his strategic insight and dedication to exceptional client service, Jason has built a reputation for guiding individuals, families, and teams toward lasting financial success.



Jason began his career in real estate management and investment, where he developed hands-on expertise in property operations and financial modeling. His transition into financial services was driven by a passion for helping clients navigate complex financial decisions with confidence and clarity.

With an analytical mindset and a client-first approach, Jason blends market expertise with personalized strategies tailored to each client’s unique goals. He is licensed in multiple states and holds Series 7, 63, 65, and 26 securities licenses, along with life and health insurance certifications.

Jason earned a B.A. in Economics with a minor in Legal Studies from Bucknell University. His background in the military further reflects his discipline, leadership, and unwavering commitment to service.

Outside of work, Jason enjoys spending time on the golf course, hitting the bowling alley, or walking his dog Hazel through the parks of Seattle.

William M Swayne II

RETIRED – Consultant

Retired in 2018, William M. Swayne II was CEO and co-founder of WMS Financial Planners Inc., a full service financial planning and investment advisory firm, registered through various Broker-Dealers (ie. Colony Park, Sandlapper, or Pacific West), that provided in-depth financial & tax planning services to individuals and small corporations. WMS began in Seattle in 1985 and was a leading financial planning and real estate advisory firm in the country. Mr. Swayne had been in the financial services industry since 1972. Mr. Swayne holds a Masters of Business Administration degree from City University in Seattle and a Bachelor of Science Degree, with honors, from University of Washington. He earned his Certified Financial Planner (CFP) designation in 1978 and his Chartered Financial Consultant designation (ChFC) in 1980. Raised in Seattle, Swayne is active in many private and public organizations, serving as board member of the Seattle area Youth for Christ for 16 years, Ex-officio director of TICA (“Tenant In Common Association” now known as REISA) board for over two years and founding Chair of the Marketing Committee. Bill has been married over 50 years to his wife, WMS co-founder and president Candace Swayne, and together they believe their biggest accomplishment is the raising of their five children and the fact that they now celebrate and enjoy 14 grandchildren, and 4 great grandchildren. 



WMS Financial Planners, Inc and WMS Wealth management are not affiliated entities.